Customer Touch 
The Problem:
A typical business will only hear from a handful of dissatisfied customers;
most of your customers will just quietly go away and never come back.
Worse:
A typical dissatisfied customer will tell an average of 7 to 10 people
about his problem and your bad product or service.
The Solution?
Real growth is made by building market share. Grow market share by clearly
understanding what customers value and selling exactly what customers really
want to buy.
If you don't know why your customers are leaving, you cannot fix the problem.
Customer Touch
is a straightforward customer analysis
process affordable to any small- or medium-sized company. You'll have the
feedback you need to act on the issues that truly build strong customer
relationships.
Customer Touch provides you with powerful new marketing approaches, but it is much more than a marketing survey. Customer Touch helps you use customer information in your business plans, performance reviews, reward structures, and continuous quality improvement efforts.
Customer Touch is based on a customer relationship management (CRM) approach, an IT-intensive method that used in most large corporations. However, unlike its corporate inspiration, Galliard's Customer Touch is a flexible and affordable process that is customized to your needs.
What Customer Touch is:
- A natural progression of the relationship selling strategies familiar to most organizations
- A way to optimize services from the customer's perspective
- A way to use information collected from customer interactions to improve service and operational efficiency
- A business strategy that helps create customer loyalty among those customers deemed most profitable.
What Customer Touch is NOT:
- A way to alleviate the workload and simplify manual processes of employees without providing any real customer benefits
- A stand-alone information technology system
- An externally "purchased" system where one size fits every company
- A technology-driven system.
Organizations across the globe are faced with the same challenge: doing more with less. Strong customer relationships help you identify new strategies, new operational efficiencies, new marketing approaches, and new markets. A customer analysis process that is viewed as useable and credible within your organization will help you build the right kind of relationships with the right kind of customers.
While the Customer Touch process in your business will depend on your specific needs, many of our clients use three steps in the Customer Touch process: targeting their customers, learning from customers, and acting on what they learn. Learn More...
What will your Customer Touch process look like?
Let's talk about it. Just know that our goal is to make this customer relationship management approach affordable and highly profitable for any small- or medium-sized company.
Contact Galliard today to truly touch your customers and build your business.
