In today's fiercely competitive global markets, businesses must nimbly execute plans that work. Family businesses are no exception and, in addition, they have unique dynamics that public corporations do not have. This execution can only be completed by building a shared family vision and commitment, then unleashing the most creative, intelligent and dynamic employees, family members and non-family members alike. When a business builds loyalty and innovation from within, it capitalizes on a critical competitive advantage: the family.